Press & Media Kit - Krista Kowalczyk

Krista’s audience is a deeply engaged community of “Picture People”, individuals who experience photos on a deeper level. They are the memory-keepers in their families, the ones who feel compelled to capture beauty, document life, and preserve moments that matter.

This group spans all ages, genders, and backgrounds, but they are instantly recognizable by their shared emotional traits:
• They are passionate about photos, storytelling, and legacy
• They often feel alone in their role as the picture person
• They respond powerfully to identity-driven messages that validate their experiences
• They frequently save and share posts that articulate feelings they’ve never put into words

For many, Krista’s platform is a place where their passion for photos is celebrated rather than dismissed, creating a strong sense of belonging and connection.

The Kelly Clarkson Show 

ABC World News Tonight with David Muir (Two interviews)

Good Morning America Online

The Weather Channel 

Fox Weather - (Four interviews) 

NBCLX 

Rangefinder (photography magazine) 

Photomyne and Jesus Calling podcasts 

APlus 

Krista's new book, Beyond the Storm, was released June, 3rd 2025. The book follows the tragic events of Hurricane Ian and Krista's work helping victims to salvage their flood damaged photographs. It contains a how-to-guide to help the reader to secure their own personal pictures before disaster strikes. The book is published by Library Tales Publishing and distributed by Simon & Schuster.