Are you overwhelmed by your pictures? Let's take control of your photo life together!
Press & Media Kit - Krista Kowalczyk
Inspiration and tips to help even the least tech savvy person to organize and secure their personal photos.
About Krista
Krista has a 30 year history working in the
photography industry. She holds her bachelors degree in
photography from the Rochester Institute of Technology
and has worked full-time as a photographer since 1997.
In 2022 Krista volunteered her photography expertise
to help Hurricane Ian flood victims to salvage thousands
of water damaged photographs. This work landed
her on The Kelly Clarkson Show, ABC World News
Tonight with David Muir, Good Morning America
and many other news outlets. That experience
also inspired her to begin to spread awareness
about proactively protecting photographs (both old
prints and digital files). She has since grown a loyal
following who look to her for advice, encouragement
and motivation as they secure their own personal pictures.
Krista has authored a book on the topic, hosted
workshops and spoken at events. She also works
to create photo related content for clients such as
Amazon Photos, Simple Prints and Tailored Canvas.
Krista is on a mission to encourage
and inspire everyone to secure their personal photographs.
FAQ
Overall Reach
Overall Reach
Overall Reach
Instagram:
47,000+ followers
- posting daily
Threads:
12,000+ followers
YouTube:
700+ Subscribers
Audience
Overall Reach
Overall Reach
Demographics:
84% women
68% age 55+
Engagement
Overall Reach
Engagement
Monthly Views 200,000+
Overall Reach
Engagement
4,000+ subscribers
bi-weekly email
Past performance:
71% open rate
10% click through rate
Target Audience
Krista attracts an audience that is passionate about their photographic memories. That group tends to be predominantly women aged 50+. They are nostalgic. Many are not tech-savvy. Their photographs are extremely valuable to them; however, they feel overwhelmed by scanning technology, digital storage, and mass quantities of photographs. This specific group of people is vast and under served. Highly educated professionals, community leaders, and retired grandmothers alike, all have expressed a need for help. Krista's mission is to fill that void.
Featured Press
The Kelly Clarkson Show
ABC World News Tonight with David Muir (Two interviews)
Good Morning America Online
The Weather Channel
Fox Weather - (Four interviews)
NBCLX
Rangefinder (photography magazine)
Photomyne and Jesus Calling podcasts
APlus
Upcoming Book
Krista has authored a book which is schedule to be released June, 3rd 2025. Her story follows the tragic events of Hurricane Ian and her work helping victims to salvage their flood damaged photographs. It contains a how-to-guide to help the reader to secure their own personal pictures before disaster strikes. The book is being published by New York publisher, Library Tales Publishing and will be distributed by Simon & Schuster.
Krista is on a mission to help everyone proactively secure their own personal pictures
Working Together!
Krista is available for:
UGC creation & Paid Partnerships
Interviews & Speaking Engagements
Topics including:
Securing, storing and organizing print and digital photographs
Salvaging photos after a natural disaster
Inheriting photographs and photo organizing for genealogy
Basic phone photography tips for small business owners
Krista Kowalczyk
Copyright © 2024 Krista Kowalczyk - All Rights Reserved.
Check out Krista's Photography too! www.impress-photo.com
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