Are you overwhelmed by your pictures? Let's take control of your photo life together!
Press & Media Kit - Krista Kowalczyk
Inspiration and tips to help even the least tech savvy person to organize and secure their personal photos.
About Krista
Krista has a 30-year history working in the photography industry. She holds a bachelor’s degree in photography from the Rochester Institute of Technology and has worked full-time as a photographer since 1997.
In 2022, Krista volunteered her photography expertise to help Hurricane Ian flood victims salvage thousands of water-damaged photographs. This work landed her on The Kelly Clarkson Show, ABC World News Tonight with David Muir, Good Morning America, and many other news outlets. Through this hands-on experience, Krista recognized a major gap between photo technology and real-life use, often not because the technology is difficult, but because people lack awareness and education.
This realization led her to build a community she calls Picture People, everyday people who care deeply about photos and memories and want simple, user-friendly ways to protect and enjoy them. She has since grown a loyal following who look to her for advice, encouragement, and motivation as they secure their personal photo collections.
Krista has authored a book on the topic, hosted workshops, and spoken at events. She also creates photo-related content for brands including Amazon Photos, Simple Prints, and Tailored Canvas.
Krista is on a mission to encourage and inspire people to proactively protect their personal photographs.
FAQ
Overall Reach
Overall Reach
Overall Reach
Instagram:
70,000+ followers
- posting daily
Threads:
14,000+ followers
YouTube:
10,000+ Subscribers
Audience
Overall Reach
Overall Reach
Demographics:
87% women
85% age 45+
Engagement
Overall Reach
Engagement
Monthly Views (2025):
1,000,000–5,000,000 per month
Average engagement: 10%+
Shareability (2025):
Average post is
shared 800+ times
Top posts
8,000–11,000 shares
Overall Reach
Engagement
6,500+ subscribers
bi-weekly email
average open rate 45% - 55%
Warm, trust-based list built around education and storytelling.
Target Audience
Krista’s audience is a deeply engaged community of “Picture People”, individuals who experience photos on a deeper level. They are the memory-keepers in their families, the ones who feel compelled to capture beauty, document life, and preserve moments that matter.
This group spans all ages, genders, and backgrounds, but they are instantly recognizable by their shared emotional traits:
• They are passionate about photos, storytelling, and legacy
• They often feel alone in their role as the picture person
• They respond powerfully to identity-driven messages that validate their experiences
• They frequently save and share posts that articulate feelings they’ve never put into words
For many, Krista’s platform is a place where their passion for photos is celebrated rather than dismissed, creating a strong sense of belonging and connection.
Featured Press
The Kelly Clarkson Show
ABC World News Tonight with David Muir (Two interviews)
Good Morning America Online
The Weather Channel
Fox Weather - (Four interviews)
NBCLX
Rangefinder (photography magazine)
Photomyne and Jesus Calling podcasts
APlus
Beyond the Storm
Krista's new book, Beyond the Storm, was released June, 3rd 2025. The book follows the tragic events of Hurricane Ian and Krista's work helping victims to salvage their flood damaged photographs. It contains a how-to-guide to help the reader to secure their own personal pictures before disaster strikes. The book is published by Library Tales Publishing and distributed by Simon & Schuster.
Krista is on a mission to uplift Picture People everywhere, inspiring them to protect their photos and feel seen, supported, and understood.
Working Together!
Krista is available for:
In Person Presentation
Save Your Story: Protecting Photo Memories Before It's Too Late
an inspiring and practical presentation that teaches simple, accessible methods for digitizing and protecting cherished photo memories before they're lost to time, disaster, or neglect. Perfect for all tech levels, it empowers attendees to preserve their stories for future generations.
Presentation can be customized to fit a specific audience
Also available for:
UGC creation + Paid Partnerships + Media Requests
Krista Kowalczyk
Copyright © 2024 Krista Kowalczyk - All Rights Reserved.
Check out Krista's Photography too! www.impress-photo.com
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